21 Hollywood

Brand Identity

Starlife Group, a forward-thinking real estate developer focused on reshaping urban landscapes, approached me to design and produce branded assets for their landmark project, 21 Hollywood. This 14-story, 200-unit residential and mixed-use development is set to redefine luxury living in Hollywood, Florida.

While construction is underway, I was tasked with creating several high-impact visual materials that communicated the project’s prestige and set the tone for its groundbreaking ceremony.

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    Creative Direction

    Translated Starlife Group’s vision into luxury-forward designs that aligned with their brand and the architectural ambition of 21 Hollywood.

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    Asset Design

    Designed a full suite of visual assets, including a fence wrap, helmets, banners, a sand display box, shovels, and a backdrop.

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    Print Production Preparation

    Designed detailed, print-ready files for each deliverable, ensuring flawless execution across diverse materials.

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    Client Collaboration

    Worked directly with the Starlife founders and their team, refining concepts through rounds of feedback to achieve a cohesive luxury aesthetic.

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    Production Oversight

    Partnered with the production team at FASTSIGNS FTL to monitor quality and execution, ensuring final assets matched the approved design intent.

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    Event Branding Expertise

    Created a unified visual identity for the groundbreaking ceremony, elevating the overall guest experience and media presentation.

Fence Wrap

To cover the construction site perimeter, I designed a large-scale fence wrap that balanced bold imagery and elegant typography. The wrap showcased key visuals provided by the client while reinforcing the message of “Redefining Luxury Living” in a way that aligned with 21 Hollywood’s brand.

Groundbreaking Ceremony Assets

Retractable Banners - I created a series of retractable banners featuring high-quality renderings of the future building. These banners were designed to highlight the scale and architectural excellence of 21 Hollywood, enhancing the visual storytelling during the ceremony.

Event Backdrop - A large branded backdrop was designed to frame the groundbreaking ceremony, ensuring a cohesive visual identity for press photos and promotional coverage. The backdrop elevated the event by tying together all branded elements into a unified presentation.

Groundbreaking Helmets - Custom helmets were designed with the Starlife Group logo, striking the right balance of professionalism and prestige. These served as both functional items and symbolic branded keepsakes for the event.

Custom Sand Display Box and Shovels - I designed a sand display box centerpiece that visually tied into the event’s luxury theme. My team later built and wrapped the structure with vinyl. This became a focal point for photography and press coverage. Each shovel was painted and branded with a clear vinyl Starlife logo.