Agape Andino is a luxury rental property in Cuenca, Ecuador. My role was to develop a brand identity consisting of a strategic color scheme, slogan, logo design, and brand name.
With my background in business administration and marketing, I established a social media marketing strategy and website presence to tailor the brand's value proposition to the ideal target market.
Agape Andino
Brand Strategy | Visual Identity | Website Design
Bilingual Language Skills
Co-founding a brand in Ecuador has deepened my understanding of Andean culture and enriched my Spanish proficiency to a professional level.
All marketing and design initiatives are presented bilingually to engage a broader audience. My translation skills have been an invaluable asset as I promote the brand.
This project allowed me to apply my skills in layout design, visual storytelling, and brand communication to produce a professional print asset that engages potential clients. I designed this brochure to showcase the property’s luxurious amenities through a clean and visually balanced layout.
Agape Andino Brochure
Social Media
Alongside the branding, I created and managed the property’s social media presence—curating content, designing posts, and capturing original photography of the space, city, and local attractions to highlight the guest experience and promote the listing.
The 17-page website allows viewers to tailor their experience by selecting between two languages. All of the pages have been designed to adapt to either a desktop or mobile device for easier navigation.
Extensive first-hand research on the city's rich culture and local activities was required to create informative pages such as Transportation and Good Eats & Drinks.
Agape Andino Website
In addition to providing guests with details about a comfortable stay, the website offers local restaurant recommendations, interactive maps, and links to its social media profiles.