From initial concept through final execution, I lead the creative direction for the FASTSIGNS Fort Lauderdale trade show assets. BuildExpo USA is one of the largest regional construction and design trade shows in the country.
This project involved close collaboration with the sales team to develop a fully branded, functional trade show experience that showcased the company’s identity and engaged attendees.
2024 South Florida BuildExpo USA
Creative Lead | Graphic Designer | Marketing Coordinator | Production Support
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Booth Concept & Layout Design
Led the creative direction for the booth's overall layout and visual identity. Designed all structural and spatial elements to align with FASTSIGNS’ trade show goals. -
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Marketing Collateral & Giveaways
Designed branded takeaways including postcards and custom measuring tapes. -
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Interactive Media & Physical Samples
Integrated a video display alongside a variety of tactile sign samples. These included ADA-compliant and construction signage designed to encourage hands-on engagement. -
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Fabrication & Custom Builds
Created custom display elements, including a brochure stand and branded table, using Falconboard. These functional pieces supported on-site interactions. -
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Technical Skill Development
Learned and applied EngView Systems CAD/CAM software for structural design of packaging and point-of-purchase displays. -
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Visual Branding & Graphic Design
Developed all booth graphics—large-format panels, tabletop visuals, and signage—using FASTSIGNS brand guidelines. Maintained consistency across visual touchpoints.