This project initiated at Nova Southeastern University as part of a special topics course in partnership with Hoffman's Chocolates and the Guy Harvey Foundation (GHF).
I was selected to contribute in a joint venture to create a chocolate bark as well as its branding, packaging, and ad campaign.
Hoffman’s Chocolates & Guy Harvey Foundation
Branding & Packaging Designer | Illustration & Product Designer | Campaign & Visual Assets Creator
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Cross-Organization Collaboration
Worked with the marketing departments of the Guy Harvey Foundation and Hoffman's Chocolates to meet promotional and brand alignment goals.
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Illustration & Artwork
Co-illustrated a custom gable box design featuring one of Guy Harvey’s paintings as the central focal point.
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Brand Storytelling
Ensured cohesive storytelling across all touchpoints, from packaging to promotional materials, reflecting the coastal and citrus-inspired theme.
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Product Design Functionality
Applied product design expertise to create packaging that balanced visual impact, functional structure, and retail display requirements.
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Branding & Packaging Design
Created cohesive branding and packaging for the Citrus Coast chocolate bark, aligning with the brand guidelines of GHF, NSU, and Hoffman’s Chocolates.
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Ad Campaign Development
Contributed to an integrated ad campaign that unified product photography, illustration, and layout design for a consistent brand experience.
Inside The Box
Citrus Coast presents two distinct tropical flavors native to Florida. The sweet citrus of Key Lime Bay pairs with the tropical tang of Orange Blossom to fully represent Florida’s tropical, timeless lifestyle stretching from land to sea.
This product was launched in Fort Lauderdale, Florida at both the Hoffman's Chocolates store and the Guy Harvey Gallery and Shop.
The Product Launch at the Ft. Lauderdale Hoffman's Chocolates Store
Citrus Coast Bark Duo sampling table at Guy Harvey Gallery and Shop in Fort Lauderdale.
